Lilco’s Journey PART 1: How One Conversation Changed My Life

A psychology student in Turkey, who struggled to find stylish dog clothes for her small breed dogs, decided to create her own designs with the help of a local tailor. Her friends loved the outfits,...

Lilco’s Journey PART 2: The Logo that Captured Lina's Love

A woman inspired by her Yorkshire Terrier's love for fashion started a business designing clothes for small breed dogs. After struggling to come up with a name, she settled on "The Little Company" or "Lilco"...

Understanding and Managing Small Dog Syndrome

Small dogs may exhibit aggressive or dominant behavior, known as small dog syndrome, as a compensation for their size. Causes may include genetics, early socialization experiences, and the dog's environment. To prevent small dog syndrome,...

The Role of Clothing in Helping Dogs Overcome Depression

Anxiety jackets and calming shirts can help dogs cope with depression by providing physical and emotional comfort. These garments apply gentle pressure to the dog's torso, releasing hormones that promote relaxation. Owners can use clothing...

Why We Chose Natural Colors for Lilco?

Choosing the right color for dog clothing brand is essential for several reasons. Color can affect how customers perceive and respond to your brand, so it's important to choose a color that aligns with your...

The benefits of dressing up your cat

Dressing up a cat in clothing can provide warmth in cold weather, protect their skin from the sun, be a fun way for owners to express themselves, and provide support for cats recovering from surgery...

Respecting the needs and desires of our pets

Dogs are intelligent and sensitive animals who deserve respect and care, not to be used as props for online content. We encourage dog owners to prioritize their pet's happiness and well-being above any potential social...

Empowering Women Through a Woman-Owned Dog Clothing Brand

As a woman-owned dog clothing brand, our mission is to empower women and support their growth and success. We create stylish and comfortable dog clothing and provide resources and mentorship to aspiring female entrepreneurs, while...

Why only for little ones?

At Lilco, we believe that all dogs deserve to look and feel their best. However, we have chosen to focus specifically on small breeds because they often have unique clothing needs that larger breeds do...

Lilco’s Journey PART 6: A Personal Mission

Entrepreneur makes kindness a mission after experiencing lack of support and ethical values in business. Approaching others with kindness and empathy, even those who compete unethically, she hopes to spread a positive impact and make...