Lilco’s Journey PART 1: How One Conversation Changed My Life

Lilco’s Journey PART 1: How One Conversation Changed My Life

As a psychology student living in Turkey with three small breed dogs, finding stylish and minimalist dog clothes was a challenge. So, I took matters into my own hands and bought some fabric, working with a local tailor to create simple, yet chic designs for my furry companions. Little did I know, this hobby would soon turn into a full-blown business.

My friends loved the outfits and started asking me to make clothes for their pups as well. Before I knew it, I was receiving requests left and right from others who were seeking my designs. While still studying psychology, I never thought of pursuing a career in pet fashion, but the more I worked on designing dog clothes, the more I realized how much I enjoyed it.

One day, I traveled to New York City to do some shopping and unexpectedly met a follower on Instagram who had been loving my designs and dogs from afar. We hit it off over coffee in Central Park, and she asked me a question that changed everything, "Why aren't you doing this as a real business?" Her encouragement ignited a spark within me, and although it seemed like a far-off dream at the time, she even suggested that one day we could celebrate my brand being sold in stores all around the USA. We laughed at the thought, but the idea lingered in the back of my mind.

Despite my passion for psychology, I couldn't shake the thrill of creating and designing dog clothes. It was clear that this was a path I needed to pursue, and I was determined to make it a reality. And that's how my journey as a women-owned small business owner began!

PS: A quick thank you to my friend who became a close companion after our fateful trip to NYC. She was the first person to place an official order and has been a constant support throughout my journey as a small business owner. Thank you for being a true sister and fellow woman in business, and for never leaving me alone in this exciting, yet often challenging journey.